Over the past two years, I’ve had the privilege of serving on the Communications team for the AIGA Arizona chapter, both as Director and Chair. During this time, I led the charge on a comprehensive brand refresh, creating a flexible visual system that could adapt to the diverse design needs of the organization—from event collateral to internal communications. Recognizing the chapter’s three distinct sub-locations, I developed a color-coding system to clearly differentiate content by location, ensuring clarity and consistency across all communications. This rebrand not only enhanced the chapter’s visual identity but also provided a cohesive framework for future design opportunities.